IVF Guide Privacy Policy

Effective Date of Current Policy: March 24, 2023

1. Purpose

This Privacy Policy is incorporated by reference into the Company Terms of Service (the “Terms”). The terms “Company,” “we,” and “us” refer to IVF Guide, Inc., a company duly incorporated under the laws of the United States and located at the address indicated below. This Privacy Policy is designed to help you understand how we collect, use, process, and share your Personal Information and to help you understand and exercise your privacy rights.

2. Scope

This Privacy Policy applies to Personal Information processed by us, including on our websites, mobile applications, and other online or offline offerings. To make this Privacy Policy easier to read, our websites, mobile applications, and other offerings are collectively called “Services.”

3. Personal Information We Collect

The categories of Personal Information we collect depends on how you interact with us, our Services, and the requirements of applicable law. We collect information that you provide to us (e.g., interacting with the Services, participating in surveys, submitting a review of a doctor, and requesting Services, or information), information we obtain automatically when you use our Services, and information from other sources such as third-party services and organizations, as described below.

3.1 A. Information You Provide to Us Directly

When you use our Services or engage in certain activities, such as responding to surveys or contacting us directly, we may collect information about you.

3.2 Information We Collect Automatically

We may collect Personal Information automatically when you use our Services:

Our uses of these Technologies fall into the following general categories:

Analytics. We may use Technologies and other third-party tools to process analytics information on our Services. Some of our analytics partners include:

Social Media Platforms. Our Services may contain social media buttons such as Google and Facebook (that might include widgets such as the “share this” button or other interactive mini programs). These features may collect your IP address, which page you are visiting on our Services, and may set a cookie to enable the feature to function properly. Your interactions with these platforms are governed by the privacy policy of the company providing it.

3.3 Information Collected from Other Sources

We may obtain information about you from other sources, including through third-party services and organizations. For example, if you access our Services through a third-party application, such as an app store, a third-party login service, or a social networking site, we may collect information about you from that third-party application that you have made available via your privacy settings.

4. Information We Share

We acquire, hold, use, and process Personal Information about individuals for a variety of business purposes, including to provide our Services and for administrative purposes, as described below.

4.1. To Provide Products, Services, or Information Requested. We use your information to fulfill our contract with you and provide you with our Services, including to:

• Generally manage your information and accounts;
• Respond to questions, comments, and other requests;
• Provide access to certain areas, functionalities, and features of Company’s Services;
• Contact you to answer requests for customer support or technical support;
• Allow you to register for events;
• Facilitate the exchange of information regarding reviews, e.g., by sending questions to reviewers (if such reviewers have not opted-out), and then providing responses to the users that asked those questions.

4.2. Administrative Purposes. Company may use Personal Information about you for its administrative purposes, including to:

• Measure interest in Company’s Services;
• Develop new products and Services;
• Ensure internal quality control;
• Verify your identity;
• Communicate about your account and activities on Company’s Services and systems, and, in Company’s discretion, changes to any Company policy;
• Send email to the email address you provide to us to verify your account and for operational purposes, such as account management, customer service, or system maintenance;
• Verify that you received care from a health care provider for whom you submit a review;
• Process payment for products or services purchased;
• Process applications and transactions;
• Prevent potentially prohibited or illegal activities;
• Pursue our legitimate interests such as direct research and development, network and information security, and fraud prevention;
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and prosecute those responsible for that activity;
• Improve, upgrade, or enhance our Services;
• Debug to identify and repair errors with our Services;
• Conduct audits relating to interactions, transactions, and other compliance activities;
• Share information with third parties as needed to provide the Services;
• Enforce our agreements, Terms, and policies; and
• Comply with our legal obligations.

4.3. To Provide Information Regarding Us and our Services. We may use Personal Information about you to provide you information regarding the Company and its Services. For example, we may send you promotional emails regarding new features or benefits of our Services, or non-promotional emails regarding updates to our Terms or this Privacy Policy.

4.4. Other Purposes

We also use your information for other purposes as requested by you or as permitted by applicable law.

5. Information We Share

We disclose your information to third parties for a variety of business purposes, including to provide our Services, to protect us or others, or in the event of a major business transaction such as a merger, sale, or asset transfer, as described below.

6. Your Privacy Choices and Rights

Your Privacy Choices. The privacy choices you may have about your Personal Information are determined by applicable law and are described below.

We process requests to be placed on do-not-contact lists as required by applicable law.

Your Privacy Rights. In accordance with applicable law, you may have the right to:

7. Data Retention

Company retains the personal information we receive as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

8. Security of Your Information

We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. We do not accept liability for unintentional disclosure.

By using the Site or providing Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Site. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the Site or sending an email to you. You may have a legal right to receive this notice in writing.

9. Transfers of Personal Information to Other Countries

All Personal Information that we collect or process may be transferred, processed, or stored outside of the country where you live, including, but not limited to, the United States. Laws regarding Personal Information vary among countries, with some providing greater data protection or rights than others. For example, the European Commission has determined that United States law currently does not provide protection of Personal Information equivalent to the law of the European Economic Area due to United States laws like the Foreign Intelligence Surveillance Act of 1978, which allows the United States Government to conduct electronic surveillance with court approval, and other laws permitting federal and state authorities to request that we provide information, including Personal Information, for law enforcement or national security purposes. In contrast, the European Commission has issued “adequacy determinations” that certain other countries outside of the European Economic Area adequately protect Personal Information.

Regardless of where your Personal Information is stored or processed, we apply the protections and safeguards described in this Privacy Policy, including contracts with service providers that prohibit them from using or sharing Personal Information except as necessary to perform the contracted services or as required by law, which contracts may include Standard Contractual Clauses approved by the European Commission as providing appropriate data protection safeguards, as well as technical safeguards like encryption. For more information about these safeguards, please contact us as set forth below.

10. Supplemental Notice for Nevada Residents

If you are a resident of Nevada, you have the right to opt-out of the sale of certain Personal Information to third parties who intend to license or sell that Personal Information. You can exercise this right by contacting us at privacy@ivfguide.com with the subject line “Nevada Do Not Sell Request” and providing us with your name and the email address associated with your account. Please note that we do not currently sell your Personal Information as sales are defined in Nevada Revised Statutes Chapter 603A. If you have any questions, please contact us as set forth below.

11. Children’s Privacy

The Services are not directed to children under 13 (or other age as required by local law), and we do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has uploaded Personal Information to our site without your consent, you may contact us as described in “Contact Us” below. If we become aware that a child has provided us with Personal Information in violation of applicable law, we will delete any Personal Information we have collected, unless we have a legal obligation to keep it, and terminate the child’s account, if applicable.

12. Other Provisions

Third-Party Websites/Applications. The Services may contain links to other websites/applications and other websites/applications may reference or link to our Services. These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen, or approve, and are not responsible for, the privacy practices or content of such other websites or applications. Providing Personal Information to third-party websites or applications is at your own risk.

Supervisory Authority. If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to lodge a complaint with a supervisory authority if you believe our processing of your Personal Information violates applicable law.

Changes to our Privacy Policy. We may revise this Privacy Policy from time to time at our sole discretion. If there are any material changes to this Privacy Policy, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you continue to use our Services after the new Privacy Policy takes effect.

13. Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or to exercise your rights as detailed in this Privacy Policy, please contact us at:

IVF Guide, Attn: Randy Puro, Data Protection Officer
2443 Fillmore St. #133, San Francisco, CA 94115

EU Representative. VeraSafe has been appointed as the Company’s representative in the European Union for data protection matters, pursuant to Article 27 of the General Data Protection Regulation of the European Union. VeraSafe can be contacted in addition to privacy@ivfguide.com only on matters related to the processing of personal data. To make such an inquiry or file a complaint, please contact VeraSafe using this contact form: https://www.verasafe.com/privacy-services/contact-article-27-representative or via telephone at: +420 228 881 031. Alternatively, VeraSafe can be contacted at:

VeraSafe Ireland Ltd.
Unit 3D North Point House, North Point Business Park, New Mallow Road
Cork T23AT2P, Ireland.

UK Representative.VeraSafe has been appointed as the Company’s representative in the United Kingdom for data protection matters, pursuant to Article 27 of the United Kingdom General Data Protection Regulation. If you are located within the United Kingdom VeraSafe, can be contacted in addition to or instead of privacy@ivfguide.com only on matters related to the processing of personal data. To make such an inquiry or file a complaint, please contact VeraSafe using this contact form: https://verasafe.com/public-resources/contact-data-protection-representative or via telephone at +44 (20) 4532 2003. Alternatively, VeraSafe can be contacted at:

VeraSafe Ireland Ltd.
Unit 3D North Point House, North Point Business Park, New Mallow Road
Cork T23AT2P, Ireland.

14. Revision history

Title Effective Date
Company Updated Privacy Policy September 11, 2019
Third Party Analytics Update November 24, 2019
Company Annual Review April 27, 2020
UK GDPR Representative Update April 19, 2021
Privacy Policy Update January 11, 2022
Privacy Policy Update March 24, 2023
Transfers of Personal Information to Other Countries Update June 29, 2023
Removed unused Analytics partners Sep 12, 2023
Update privacy email address Jan 26, 2024